Glossary · Value and price
Market value
The price that can realistically be achieved in a sale under normal conditions.
Buyers often confuse it with the asking price, which is only a starting point for negotiation. Scan my Home works out the market value from comparable properties and official data, not from the listing. The conservative value is derived from the market value and serves as the recommended negotiation target.
Where it appears in the report
Market value appears in the report in the Market value chapter, next to the conservative value. Look at the sample report →
Common questions about it
Is the market value the purchase price?
No. The market value is the realistically achievable price, the actual purchase price can be above or below it.
Why does the market value differ from the asking price?
The asking price is only a starting point for negotiation. The market value shows what is realistically achievable.
Related terms in the glossary
Recent news items on this term
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Last updated: 2026-09-18